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CREATIVE CONSUMER CONNECTIONS (ADVERTISING DEVELOPMENT RESEARCH)

CCC’s use consumers to generate creative ideas and brand iconography which are both relevant to their particular needs from, and congruent with, their perceptions of the brands in a given category. These are used primarily in the development of advertising campaigns.

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ADVERTISING FULLVIEWS (ADVERTISING PRE-TESTING)

Fullviews test the impact, communication, perceptual shifts, persuasiveness and creative diagnostics of advertising and identify possible improvements as specified by the customer.

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ADWATCH (ADVERTISING POST-TESTING)

AdWatch is used to track consumer reaction to television advertising. Measurements include reach, frequency, brand association, liking, call to action, effect on brand affinity, brand fit, involvement, relevance and comprehension.