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SQUEAL CURVES (PRICE ELASTICITY STUDIES)

Squeal Curve surveys determine how much the customer would be prepared to pay for a product or service, thus establishing price elasticity curves.

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PRICE-BENEFIT TRADEOFF SURVEYS

There are surveys to establish consumers’ price sensitivity for products and their specific features.

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CONJOINT STUDIES

These surveys are designed to yield insights into the relative power of product features. They are used to gain a better understanding of the customers’ hierarchy of needs from a product.