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PRODUCT CONCEPT RESEARCH

These are surveys conducted for the specific purpose of testing the appeal of, and generating ideas for improvements to product concepts that are still under development.

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SENSORY / EFFICACY EVALUATION & OPTIMISATION (PRODUCT PRE-TESTING)

These are surveys conducted to measure the appeal of, propensity to purchase and price expectation of finished products.

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RANGE REVIEWS (RETAIL PRODUCT MIX OPTIMISATION SURVEYS)

These aim to measure the appeal of a range of product options, their positioning relative to competition and optimum pricing structures. They also enable one to develop the key areas for new product introductions.

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EARLYBIRD SURVEYS (PRODUCT POST-TESTING)

These are implemented in the early lifestages of a brand. They provide early warning signs of dissonance and identify areas for improvement. Early Birds are mostly deployed after launch.