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LANDSCAPE SURVEYS (U&A SURVEYS)

Large scale landscape surveys are aimed at segmenting the market for a brand and identifying the key drivers of behaviour within each segment. Landscape methodology embraces qualitative research with consumers and the brand management team. This is followed by a quantitative phase where data is collected one-on-one through a specific stratified random sampling process.

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SNAPSHOT SURVEYS (MINI U&A)

These are scaled-down versions of landscapes, usually focused on a specific segment.

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PULSOMETER SURVEYS (BRAND IMAGE TRACKING)

These track, in more detail, strategic variables usually gleaned from landscape surveys.