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ARTICLES & REPORTS

A1)Conjoint Analysis: The Inventor's Tool (Congress Paper)

A2)Researching Children (Congress Paper)

A3)Usefull Tips to Good Market Research

A4)Advertising Pretesting (Why one shouldn't use focus groups)

A5)Measuring Brand Evolution

A6)From Carrier Pigeons Come Campaign Strategies (SAMRA Paper)

A7)Icongraphy: Symbolism for a New Millenium (SAMRA Paper)

A8)Consumer Camps: A Qualititive Revolution!

A9)The Fantasy of Database Lifestyle Segmentation

A10) Things That Give Market Research a Bad Name

A11) Needs + Perceptions = Behaviour

A12) The Pitfalls of Self-completion Questionnaires

A13) Statistical Techniques Applied: A Practitioner's View (Congress Paper)

A14) Ten Steps to Quality In Market Research

A15) Tips For SME's (Lessons Not Taught on MBA)

A16) Thoughts on Customer Satisfaction Tracking

A17) Retail Customer Loyalty (Do's and Do Not's)

A15) Thoughts on Mystery Shopping

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PRESS OFFICE

B1) Bringing Market Research to Life

B2) Translating Research Into Business Plans

B3) Loyalty is As Old As The Hills

B4) Tailormaking Research

B5) How Much Money Should You Spend On Advertising Research?

B6) No Correllation Between Advertising and Loyalty in FMCG Consumerism

B7) SA's Favourite Sports

B8) The Price INsensitive Shopper

B9) How Cell Phone Companies Stack-up

B10) Shopping Around For Homewares

B11) The Great South African Samie (Sandwich)

B12) Creativity Through Consumer Research

B13) South African - And Proud of It!

B14) Superstitions In South Africa

B15) Headaches!

B16) True Love?

B17) Underwear (A Titilating Proposition!)