Founded in 1963, the main aims of SAMRA are:

To ensure the maintenance of professional standards

To promote the professional image and good standing of marketing research

To represent the interests of the marketing research profession

To provide opportunities for the promotion of marketing research.





Founded in 1948, ESOMAR is the World Association of Opinion and Marketing Research Professionals.

The association unites over 4 000 members (users and suppliers of research) in 100 countries.

ESOMAR’s mission is to promote the use of Opinion and Marketing Research, for improving decision making in business and society, worldwide.