Consumer Led Brand Planning

INCREASE DEMAND FOR YOUR BRAND ... 

LET CONSUMERS GUIDE YOUR BRAND PLANNING

Send us your research or strategy brief. Let us give you a fresh perspective on Consumer Guided Brand Planning.

Email briefs or enquiries to: gordon@bkrs.co.za

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For over twenty years Bateleur has partnered blue chip companies in developing and delivering consumer guided brand planning for their markets. Our underlying philosophy is that great strategies are rooted in a deep understanding of consumers' needs, their perceptions about brands, and how this drives their behaviour.

NEEDS + PERCEPTIONS = BEHAVIOUR 

(N+P=B)

Your brand's relevancy to consumers, coupled with its competitive superiority lies at the heart of a winning brand strategy.

At Bateleur we have developed a host of unique, tried and tested research tools designed to understand consumers' needs, their perceptions and their behaviours in ways unattainable by run of mill research methods.

These unique and "under the skin" insights, coupled with sophisticated quantitative metrics, lead to a crystal clear understanding of your Critical Brand Dimensionstm.

This understanding, coupled with the experience of Bateleur's senior partners, is the secret to creating winning brand strategies.

BEE LEVEL 3, 110% COMPLIANT  | SAMRA CORPORATE MEMBER  |  MEMBER OF ESOMAR

 

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Downloadable eBrochures

Bateleur ShopperBus - unique omnibus syndicated research (great value)

DOWNLOAD HERE ... SHOPPERBUS eBROCHURE 

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